You may think it's cliché to talk about psychology in every aspect but it is what it is. Numerous factors influence our decision-making daily, including subtle psychological influences. Your users' experience is influenced by psychology. It's time to update your toolset so you can increase conversions on your landing page as well.
Design vs Psychology
Psychology and UX design have a long history together (social, behavioral, and cognitive). Motivation and competitiveness drive the majority of human behaviors. Humans crave psychological needs before any other basic need, and motivation to meet other needs comes after psychological needs have been met. Similarly, every UX must provide the primary need of a working functionality with a consistent and reliable experience to motivate users to continue using the product or service.
Design=Beautiful
People who are unfamiliar with a technological niche will appraise a product or service based on their initial impression.
A great picture, a cute animation, or your favorite color splashed throughout the page can all serve as triggers to purchase the solution being given. The Aesthetic Usability Effect is what we call, this phenomenon.
Why are there no examples of such beautiful, appealing designs? Usability. How attractive the design may appear, designers must check the box of long-term usability, or ease of use, which is why such nice designs are rarely implemented.
When these designs fail, users frequently blame themselves for improper usage. Positive emotional responses often obscure the lack of long-term functionality.
Familiarity Is The Key
Because of their familiarity with the product or event, humans develop this psychological preference. The Mere-Exposure Effect is what it's called.
Smart designers devise ways for placing CTAs at locations on the screen that are habitually visited by average users, or in areas where people navigate their mouse cursor instinctively. Designers, for example, place the "next" button at the top right corner of web pages because they know users will look there for the "home" button. That's why most CTAs and action buttons, such as the User Profile and Notification Icons, are in the right upper corner.
Motion
When you last saw a loading screen stuck at 99 percent, what was the first thing that came to mind? Shouldn't I just wait a little longer? However, the wait looked to be longer than expected.
What actually happens is that you, the user, have no control over how quickly your page or screen loads.
Designers use this animation to make you feel that the page is being refreshed and that the screen will load in seconds. They usually con you into waiting a little longer.
To Sum UP
These are just a few of the approaches that designers employ to create an interactive experience. A great User Experience can only be designed through extensive UX research and observation of user behavior.
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