Email is a great marketing tool for reaching your goals, but it needs to be used well to maximize its effectiveness. When used right it is a great way to engage and communicate news and information to your clients’ base and at the same time get new potential clients within your targeted audience.
We have put together some tips for making your email marketing more successful. Check them below, so you can avoid being thrown into the trash folder – or worse, getting flagged as spam.
Set a goal
To run a successful campaign, you must first decide what defines success. What are your goals and purposes? Is it about finding new clients, expanding business with you current clients or announcing a new product. You need to define these goals beforehand, to evaluate your efficiency at the end.
Choose a non-standard software
Avoid using a standard email software! Nowadays there are a lot of email marketing software that let you customize the layouts of your emails and newsletters and get the exact fit for your message.
Such software will also make it easier for you to track the statistics and the campaign’s success.
Build a mailing list
Once you’ve defined your goals you can start pulling together a targeted mailing list keeping in mind that quality is more important than quantity. Just think how much a single new business lead can be worth to you, and what a bad promotion you can get when spamming the wrong people.
Remember that you can always add new people to that mailing list, if they are interested in receiving your newsletters.
Avoid using “spam-like” words
There is a number of words and phrases to avoid in your email content. Simply look through your own spam folder and you’ll run into such words yourself.
Here are some of those words and phrases: Free, Win, Subscribe, Discount, 50% off, Hot Offer, Bonus, Save up to, Visit our website, Special promotion, Order now, Great deal. And these are just a few examples from the “spam-like” word sock.
This, however, does NOT mean that you can never use these words. You should just try (whenever possible) to minimize the use in the message and surely avoid using them in the message subject.
Keep it easy to read
One of your targets is engaging with your customers. Thus, the message content should be the #1 concern for you. There’s no need for long and tiresome messages. Most recipients don’t even finish the email - they simply look for some keywords.
Also, remember that customers love bullet points, as these make it easy for them to get the key messages from the email. So, keeping the text short together with the use of bullet points will get you more publicity.
Don’t use too many images
Try not to add too many images to your message content as many of recipients will not see them in the email. This means you could end up wasting space. More important, NEVER send an email which is just one big image!
Instead of images use well coded HTML templates. These look good and at the same time are compatible for most platforms.
Also keep in mind, if the recipients have a slow internet connection your email will take too long to load because of heavy images and animations. This way you may lose your primary audience. So, don’t slow down the viewing process because of unnecessary staff. They’re not as important as the text content.
Include links to your message
What’s the main purpose of your email? Do you want people to visit your website or become your sign-ups or customers?
Make sure you include the right links and exact instructions. Capitalize the words where the recipients might get tangled in doing something, for example aske them to ‘Click Here’.
You may as well link other emotive words, sentences or directions to your landing page. Your links should look like links, so take care they are outlined from the rest of the email body.
Plan the frequency of your emails
It’s always easy to send your first newsletter. But it gets more and more difficult when it comes to further ones.
If you send a newsletter every week, people more likely will start unsubscribing from your service. But one or two newsletters a month with a well-organized content will ensure your success in email marketing. So, you must decide the frequency and content of your newsletters beforehand.
If you have updates or interesting news you feel like sharing with your public, you can use other marketing activities such as blog or social media platforms.
Premium users of Form Creator has access to many advanced features. Below let’s state some of them that our Premium users really love.
1.One of the greatest advanced features that Form Creator has, is the ability to set MULTIPLE EMAIL ADDRESSES for receiving user’s responses. This works great especially for group oriented organizations. As, it is a great solution when several members of the team are responsible for one and the same task. Like this, it’s easy for everyone involved, to keep up with user’s information, surveys, suggestions, etc. Not only this makes your forms more effective, but also it is beneficial for your team building.
2. Another great thing about the Premium plan, that our users love, is the ability to send CONFIRMATION EMAILS to their users after they SUBMIT the forms. You can notify your users about successful submissions and also let them confirm their submissions by sending them Emails. But yet, the greatest thing about this feature is that you can customize those Emails. You are free to edit the Subject and Text of the email. Also, to sound more formal, you can set your Company’s Name and Email address as a sender. Your own customized email ready to be sent to your users!
3. Running a business is often just as much about document management as it is about product management. Sometimes it is necessary to keep your data in a format which is easy to work with even for offline use. EXPORT data feature is very useful when the data list needs to be saved on the computer, it helps the user have the data list at his hand whenever he needs it. We have tried to make the export process as effective, yet simple as possible. Using the Export function from your dashboard, you can export your entries data from dashboard to a file format that you need. In most cases the CSV format will be the best fit for you and your business, but sometimes you need to export the information to XLS file or maybe just TEXT one. Still, the coolest thing about Form Creator export functions is that before exporting your data, you can specify the field/ fields to be exported. Isn’t it just great?!
4. Another awesome function, that Form Creator Premium plan supports, is MULTIPLE FILE UPLOAD. With a single click your users will be able to upload as many files as necessary (within 100MB). You will no longer face the problem of adding numerous file upload fields for receiving full information. And the great thing is, that all the files sent from your user’s side will be restored under a single chart on your entries’ list. Wondering how to manage the files once they are restored in your dashboard? As currently there is no feature to add the uploaded files to WIX storage, we have created our FILE MANAGER, that enables our users to have a full management over their files, that is to delete, upload, rename, share the files.